Does your content meet clients or donors needs? Are you capitalizing on search trends or promising niche areas in your sector?
Data should drive your marketing decisions. We are experts in custom event tracking and advanced measurement techniques. Own your own data.
proven results and hands-on experience
Our founder, April McClellan is a a seasoned Information Technology professional and Business Analyst, with over 20 years of hands-on technology product development, business analysis and data analytics experience.
Our clients have seen dramatic improvements in high quality and engaged traffic coming to their websites through our comprehensive digital marketing services.
Our Google Ad Grants for Non Profits services are a perfect complement to our SEO services for websites and YouTube SEO, working together to amplify your reach and visibility online to the right audiences.
For small businesses, our collaborative approach based deeply on your business goals and vision, is guaranteed to raise your visibility online – or your money back!
Search Engine Optimization (SEO) is a series of technical, content and performance based improvements to a website that help search engine crawlers and AI crawlers understand your website better in order to show your website in search results to the right audiences. Good SEO raises your visbility online, improves your content and attracts higher quality, more engaged visitors to your website who are more likely to donate, purchase, subscribe or otherwise engage with your offerings.
April McClellan Consulting recommends a minimum of 3 months for an SEO project – 6 months is typically more effective for large sites in very competitive industries.
SEO is a long-term approach with many layers – including technical, content, competitors and business strategy. SEO work compounds over time, due to the nature of search engine crawling and indexing, competition and many other factors. It takes time to build AND maintain your online visibility for your target audience and business.
The actual time it takes to optimize your website and Google Business Profile also depends on the size and age of your site, your goals and your competitors.
April McClellan Consulting won’t promise long-term results in a very short period of time. Short-term fixes will quickly dissolve vs a long-term strategy that will deliver into the future.
Google’s core ranking systems evaluate the quality of every website and webpage it serves in search results. Their goal is to surface helpful, relevant content and a good page experience.
Google Ads ranks the quality of your landing pages for relevant content, page experience and the alignment between search terms and your targeted keywords.
SEO addresses all of the above AND provides you with valuable insights on keywords, content, trends and competitors strategies – all of which can greatly enhance your Google Search Ads quality and performance when applied together.
Vice versa, Google Ads data and analytics provides you with actual searches that have attracted people to your ads and how they Google rates your landing pages – providing key insights for your SEO and content. SEO and Google Ads can work together in the right hands.
Eligible non-profits and charities can receive $10k usd/month in-kind for Google Search advertising. Similar to paid Google Ads, it is a more limited, but very effective FREE search marketing tool for underfunded non-profits. Read more about what the Google Ad Grants are in our blog.
No. In Canada the following fours types of registered organizations are eligible for the Ad Grant:
If you are new to Google Ads, first there is an assessment of your business goals, services or products, intiatives or projects, competitors, quality of your website and landing pages, Core Web Vitals, and existing web marketing assets. All of these will inform the recommended structure of your ad account, the campaigns’ bidding strategies, keywords, assets etc.
If you have an existing Google Ads account, a comprehensive analysis of the current performance and alignment with your business goals, as well as landing page quality and competition will factor into recommended refinements and campaign strategy.
Working with April McClellan made a real difference for our small charity in northern Ontario. April set up the organization’s Google Ad Grants and boosted our SEO, significantly increasing our online presence. As a result, we’ve reached more people and increased our impact like never before!
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