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Digital Marketing Services

April McClellan Consulting – Google Ad Grants Expert & SEO Consultant

proven results and hands-on experience

Why Choose April McClellan Consulting

My approach to digital marketing combines analytical thinking and data-driven strategy with creativity and a deep, continually evolving understanding of how people search and choose to engage with ads online.

More than 20 years in web technology, business analysis and data analytics have taught me how to understand user needs, untangle complex problems, recognize patterns and turn insights into practical solutions.

My creative side has been equally important throughout my career. Software application development drew on my strengths in writing, content organization, visual presentation and user experience, while my master’s-level academic writing and research experience sharpened my ability to investigate complex topics, synthesize information and communicate ideas clearly and purposefully.

Today, I bring these complementary skills to SEO and PPC for non-profits, combining in-depth research, thoughtful content strategy, compelling messaging and effective visual communication with data-driven optimization.

My goal is to help non-profits strengthen their visibility across search engines, YouTube and AI-powered search experiences, connect with the audiences that matter and make their marketing investments count.

My Google Ad Grants for Non-Profits services complement my SEO services for websites and YouTube SEO services. Together, they help amplify your reach and improve your visibility so the right audiences can find and engage with your organization.

Contact me to arrange a free 30-minute chat about your needs.

Digital Marketing Services

Full-service Search Engine Marketing & Google Ad Grants Consultancy

Google Ads Grant & PPC

Attract engaged website visitors with cost-effective ads. Raise awareness, build leads & remarketing lists and achieve your mission.

Platforms

Google Ads Grant for Non-Profits and Paid Google Ads + YouTube strategy, management and implementation.

SEO

Get found faster on the internet by people looking for what you offer. Learn from and surpass competitors.

Specialties

Comprehensive SEO Audit, On-Page SEO, Technical SEO, Local Search: Google Business Profile, YouTube SEO & AI SEO

Content Strategy

Does your content meet clients or donors needs? Are you capitalizing on search trends or promising niche areas in your sector?

Deliverables

SEO-optimized topics, themes, and content briefs derived from  Competitor Analysis, Google & Bing Search Trends Analysis, AI LLMs analysis and 1st and 3rd-party data.

Performance

Data should drive your marketing decisions. We are experts in custom event tracking and advanced measurement techniques. Own your own data.

Analytics & Reporting

1st-party data capture, analysis & reporting with Google Analytics, Google Tag Manager, Google Search Console, Looker Studio & 3rd-party tools.

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FAQ

Eligible non-profits and charities can receive $10k usd/month in-kind for Google Search advertising. Similar to paid Google Ads, it is a more limited, but very effective FREE search marketing tool for underfunded non-profits. Read more about what the Google Ad Grants are in our blog.

No. In Canada the following fours types of registered organizations are eligible for the Ad Grant:

  • Charity with the Canada Revenue Agency (CRA)
  • Nonprofit operating entity with tax exemption
  • Federal nonprofit corporation
  • Provincial nonprofit

If you are new to Google Ads, first there is an assessment of your business goals, services or products, intiatives or projects, competitors, quality of your website and landing pages, Core Web Vitals, and existing web marketing assets. All of these will inform the recommended structure of your ad account, the campaigns’ bidding strategies, keywords, assets etc.

If you have an existing Google Ads account, a comprehensive analysis of the current performance and alignment with your business goals, as well as landing page quality and competition will factor into recommended refinements and campaign strategy.

You’ve probably been hearing that SEO is dead. Nothing could be farther from the truth, especially for nonprofits, the explosion of AI search is a great opportunity for mission-based organizations. Google Search has always been built on trust signals and AI search tools like Claude, ChatGPT and Perplexity are amplifying authentic, trustworthy content that speaks to real people’s needs.

Search Engine Optimization (SEO) is a series of content, technical and performance based improvements to a website that help search engine crawlers and AI crawlers understand your website better in order to show your website in search results and AI citations to the right audiences. Good SEO (or AEO, GEO or whatever the new name will be) raises your visbility online, improves your content and attracts higher quality, more engaged visitors to your website who are more likely to donate, purchase, subscribe or otherwise engage with your offerings. 

Google’s core ranking systems evaluate the quality of every website and webpage it serves in search results. Their goal is to surface helpful, relevant content and a good page experience.

Google Ads ranks the quality of your landing pages for relevant content, page experience and the alignment between search terms and your targeted keywords.

SEO addresses all of the above AND provides you with valuable insights on keywords, content, trends and competitors strategies – all of which can greatly enhance your Google Search Ads quality and performance when applied together.

Vice versa, Google Ads data and analytics provides you with actual searches that have attracted people to your ads and how they Google rates your landing pages – providing key insights for your SEO and content. SEO and Google Ads can work together in the right hands.

April McClellan Consulting recommends a minimum of 3 months for an SEO project – 6 months is typically more effective for large sites in very competitive industries. 

SEO is a long-term approach with many layers – including technical, content, competitors and business strategy. SEO work compounds over time, due to the nature of search engine crawling and indexing, competition and many other factors. It takes time to build AND maintain your online visibility for your target audience and business.

The actual time it takes to optimize your website and Google Business Profile also depends on the size and age of your site, your goals and your competitors.

April McClellan Consulting won’t promise long-term results in a very short period of time. Short-term fixes will quickly dissolve vs a long-term strategy that will deliver into the future.

Google Ad Grants Pricing

Google Ads Grant Audit

Existing Account
$ 500 +hst
one-time
1 Ads Account
5-7 Campaigns
Goals & Bidding Strategies
Keywords & Assets
Landing Pages & Conversion Tracking
Search Trends Analysis
Competitor Analysis
Google Ads Strategy
Get Started

Google Ads Grant Implementation

NEW Account
$ 80 +hst
per hour
1 NEW Google Ad Grants Account
Application, Account Setup Assistance
Unlimited Campaigns
Goals & Bidding Strategies
Keywords & Assets
Landing Pages & Conversion Tracking
Search Trends & Competitor Analysis
Staff Training for Self-Management (or consider the monthly management package)
Google Ads Strategy
No Monthly Minimum
Get Started

Google Ads Grant Management

Existing Account
$ 850 +hst
per month (12-15 hrs)
1 Existing Google Ad Grants Account
One-time Audit required ($500) in addition to monthly package
Unlimited Campaigns, new ad groups & ads as required
Weekly monitoring & optimization of Bidding Strategies, Keywords, Assets & Ad Quality Scores
Landing Page & Conversion Tracking monitoring & optimization
Search Trends & Competitor Analysis
Daily Policy Issue Monitoring
Customized Monthly Google Ads Grant Performance Report
Minimum 3 Months
Get Started

Website SEO & YouTube SEO Pricing

SEO Audit

Website
$ 400 +hst
one-time
1 Website
On-Page SEO: Content
Off-Page SEO: Backlinks & Authority
Technical SEO
Local SEO (Google Business Profile)
Search Trends Analysis
Competitor Analysis
SEO Action Plan
Get Started

SEO Audit Implementation

Website
$ 75 +hst
per hour
1 Website
Install or optimize Google Analytics, Google Search Console, Google Tag Manager, Bing Webmaster
Setup conversion tracking in Google Analytics
Optimize Page Titles, Headings, Meta Descriptions, Image descriptions, linking (internal, external, backlinks)
Resolve critical Technical SEO issues
Optimize Local SEO (Google Business Profile)
Implement insights from Search Trends & Competitor Analysis
Looker Studio SEO Dashboard
Get Started

Monthly SEO Management

Website
$ 500 +hst
per month (8 hrs)
1 Website
One-time audit required ($400), in addition to monthly package
On-Page SEO Optimization
Conversion Tracking & Optimization
Technical SEO fixes & monitoring
Local SEO (Google Business Profile)
Performance Monitoring: Organic traffic, AI visibility, Conversions
Customized Looker Studio SEO Dashboard
Get Started

YouTube SEO Audit

Existing Channel
$ 400 +hst
one-time
1 Channel
Keyword Research & Analysis
Video SEO: Long & Shorts
Playlist Strategy
Competitor Analysis
Collaboration Strategy
YouTube SEO Roadmap
Get Started

YouTube SEO Audit Implementation

Existing Channel
$ 75 +hst
per hour
1 Channel
Account-level Optimization
Optimize Video Descriptions, Chapters, Keywords, Hashtags, In-Video features
Playlist Optimization
Implement or assist with Collaboration Strategy
YouTube Performance Tracking in Google Analytics
Get Started

What People Say About Us

Jennifer McCourt
Executive Director
Jennifer McCourt
☆☆☆☆☆

Working with April McClellan made a real difference for our small charity in northern Ontario. April set up the organization’s Google Ad Grants and boosted our SEO, significantly increasing our online presence.

 

As a result, we’ve reached more people and increased our impact like never before!

Stacey Gadway
Marketing Manager
Stacey Gadway
☆☆☆☆☆

We truly appreciate the expertise and insight you’ve brought to our SEO and Google Ads strategies—it’s been a pleasure working together to showcase everything that makes North Bay special.

Partnerships like this help us continue to share the North Bay story with visitors across Ontario and Canada, and we’re grateful to have you as part of that journey. Your knowledge and strategic approach have made a real impact and we look forward to many more successful collaborations ahead!

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Owner
☆☆☆☆☆

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